An effective content distribution strategy in digital marketing will help you grow faster and build out content that will be seen and enjoyed by your target audience. A content distribution strategy is a clearly documented framework that guides your content distribution efforts. ⇒ Case Study; Content Distribution Tools. As marketers work to maximize the impact of their content marketing budgets, a focus on content distribution strategy can help to ensure optimal ROI. Invest time in realizing and testing what distribution channels work the best for you, but always check for new content types and new distribution channels for added benefits. Drive ROI with a superior content distribution strategy. A distribution strategy provides structure to your content promotion process. Understanding the impact of your content distribution strategy means going back to the three main channels, owned, paid, and earned, and seeing which of these you have invested time, energy and financial resources in. Turn that traffic into true fans who subscribe and buy from you. A “content distribution strategy” is often discussed after the content comes out of the oven, rather than being the critical ingredient it ought to be. Your content distribution strategy will vary depending on your business model and overall business goals. There are three main components in the process for enabling your brand to build (and grow) communities of loyal, engaged consumers around your content: Evaluate your distribution options. To do that you need a content distribution flywheel (not a funnel). Here are a few of our favorites. Collaborator & Editor. It is and should be at the core of your efforts and the direct line … Since almost everything that is published online can be viewed as a type of content, we’ll discuss the strategies based on this term. Content is everything. A superior content marketing plan must be informed by clear visibility into the publishers, channels, publishing cadence, and themes that will best reach a target audience. Share Article: About the Author . Content distribution strategies. This way, you can ensure that the valuable content you … Creating a content distribution strategy is the best way to ensure that your content succeeds in supporting the goals and mission of your brand. A great content distribution strategy will: Get targeted traffic to your content. This is mostly due to the fact that marketers assume topic ideation and content distribution are unrelated activities. But why does this happen? Contact us today to start planning your content distribution strategy! Tourism Ireland saw a 33% drop in bounce rate, and 335% increase in dwell time from content distribution. On … Invest in Influencer Marketing for content distribution. There are many different tools beyond Outbrain that can be used to round out your content distribution strategy. Let’s take Salesforce as an example. The best strategy involves trying a mix of these three types of media in order to maximize spend and results. Content Distribution Strategy: The Strategy That Got 87,591 Visits To One Blog Post. Jaykishan Panchal. Jaykishan Panchal is the Founder of TechCognate, a Digital Agency that specializes in Web Design, Development, SEO & Content Marketing. Salesforce is a leading SaaS company with a large content marketing budget so they’re able to create a lot of different content pieces and distribute them differently across their social media platforms. 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